Concept of Digital Marketing

concept of digital marketing

Digital marketing is a process to reach customers. Through the use of the internet and digital technology like websites, email, mobile devices, social media to promote products and services. Digital marketing has changed the way of marketing concepts for businesses and brands. 

Types of Digital Marketing

Content Marketing

Content marketing helps to reach true customers through content. When you offer your product or service that relevant to your customers, it’s can help to guide your audience.

The tools of content marketing include:

Blog Post

The Blog post writing and publishing article helps to exhibit your business knowledge and create organic traffic for your products and services. Ultimately it gives you more benefit to convert website visitors into your customer.


Ebooks are similar long-form content that facilitates any educated website guests. It allows you to exchange information with the content reader.


Many readers don’t want to tell they just show. Infographics are visual content that helps your visitors to what you want to learn.

What is digital marketing
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Search Engine Optimization (SEO)

SEO is the process of optimizing your website to rank, which helps to reach your page at the top of the search result for set keyword terms. It increases the organic traffic to receive your webpageSEO always targets organic traffic rather than paid traffic. Strong SEO ways square measure vastly prestigious in digital promoting campaigns since visibility is the opening to a long-lasting client relationship.

Social Media Marketing

It helps you to promote your brand or content and increase brand awareness made trust. The platforms you can use in social media marketing are LinkedIn, Twitter, Facebook, Instagram, Pinterest, Snapchat.

Pay per click (PPC)

PPC advertising allows marketers to achieve net users on a variety of digital platforms through paid ads. The most trusted PPC platform is Google Ads, it allows you to pay for slots on Google’s search engine. The other platform where you can use PPC Sponsored Messages on LinkedIn, Twitter Ads, Paid Ads on Facebook.

Email Marketing

 For more than two decades, Email marketing is the most effective process in digital marketing. This is a medium to get in contact with your client or the people who are interested in your brand. Email is mostly used to promote brands or content. The type of email marketing is Customer welcome emails, Blog subscriptions, Follow up emails, etc. 

Affiliate Marketing

 Affiliate marketing is one of the oldest things of digital marketing, this type of platform is based on advertising or promoting someone’s product or services on your website and receiving a commission every time a sale is made. For affiliate marketing the most popular companies like Amazon that pay millions of dollars per month to sell their product. 

Online PR

 Online PR is the observation of securing earned online coverage with digital publications, blogs, and different content-based websites. It’s like traditional PR but in the digital.

Video Marketing

YouTube is the biggest platform for video marketing. After the Google search engine, a lot of users are going to YouTube to learn something, check the review before buying your product. Also, there are some other stages like Facebook, Instagram, LinkedIn to used to run your product video, engine,

Marketing Automation

Marketing automation refers to the software system that serves to change your basic selling operations. Several selling departments will change repetitive tasks they’d otherwise do manually.

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